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An estimated 5000 shoppers swarmed into Chadstone's new ''luxury fashion precinct'' for its opening.
But many who had queued since as early as 4am said they were lured by the promise of free $100 vouchers for the first 100 through the doors. Before its ribbon was cut, however, centre staff unwittingly distributed the vouchers too early, missing many who had queued the longest.
Many pushed prams into shops once renowned for hushed interiors, snobbish staff and discreet doormen. ''But, this is not the way it is now - intimidating,'' said Mimi Tang, Asia-Pacific chief executive of the Gucci Group.The glossy avenue of global brands includes Chanel, Louis Vuitton, Tiffany & Co, Jimmy Choo, Prada, Miu Miu and Burberry and represents the finalTiffany 1837 Charm bracelet stage of a $288 million refurbishment of the complex originally opened in 1960 and now owned 50-50 by Colonial First and the Gandel Group.
By mid afternoon Susie Tiffany 1837 Lock braceletStenmark of Chanel said 21 of 100 limited-edition handbags designed by Karl Lagerfeld for the opening and priced at $4910 had already sold. ''It just proves Melbourne women are embracing this new precinct,'' she said.
It is the last of several refurbishments and expansions since Chadstone was built on the site of cattle paddocks and a demolished Elsa Peretti Open Heart braceletconvent by Myer Emporium and opened in 1960. It was the largest centre of its kind in Australia at the time, a single shopping corridor with a Myer store at one end and a Dickins supermarket at the other.
There are 530 shops in 175,600 square metres at Chadstone, with 9500 parking bays and 18 million shoppers a year.

Tiffany & Company, the world second largest jewelry retailer reported a sharp turnaround in performance for its first quarter
William R. Chaney, Tiffany's chairman and chief executive, said that 'of particular significance'' was the increase in operating income to $3.3 million, Elsa Perettifrom $73,000 the year before.
A group of investors, in a management-led leveraged buyout, acquired Tiffany from Avon Products Inc. Last week, Tiffany completed a public offering of 4.5 million common shares at $23. The company operates a flagship storeTiffany 1837 Charm bracelet on Fifth Avenue in Manhattan, seven other stores across the United States, a store in London and boutiques in the Mitsukoshi department stores in Japan.
The quarter also benefited Tiffany 1837 Lock braceletfrom more aggressive strategies in sales to corporations, Mr. Andruskevich said. Tiffany is promoting its products as employee-incentive awards to a variety of companies, such as brokerages, airlines and auto dealers. Its most popular incentive products are watches, clocks, crystal and silver. Tiffany is also pursuing the corporate accessories market, offering chinaware, crystal and flatware to companies that have executive dining rooms.

When the company finished the second of two down quarters, 15 Tiffany insiders have sold 113,850 shares, or 14 percent of management's stake in the company. And that selloff is raising doubts about the stock's chances of remaining at its luxurious heights.
Among the sellers were 13 of the company's Flower charm bracelettop 16 managers, including the chief executive, the design director and the chief financial officer, plus two outside members of the board, according to Invest/Net, a company in Fort Lauderdale, Fla., that tracks Securities and Exchange Commission filings. 80,550 Options Exercised
Four of the sellers sold all of the shares they owned, although the company said last week that all four still had options to buy additional shares. A total Tiffany Cushion Toggle braceletof 80,550 options were exercised and sold in the period, but no one in the group reported buying and keeping any stock.
Tiffany's shares fell 12.5 cents on Friday, to $48, in New York Stock Exchange trading.
To be sure, there are always insiders who sell stock, Charm braceletnot because they are pessimists, but because they need cash.

Simple solid-color dresses, jump suits and pants from designers like Carolina Herrera, Geoffrey Beene and Pauline Trigere served as backdrops for the expanded collection of lively printed scarfs and handbags, often in two colors, that will be appearing in the 13 Tiffany stores.
The emphasis is on classic styling: flower prints for the scarfs, two-color effects in the handbags.
While there were many fiery colors, Mr. Beene, who was in the audience, was impressed with the gray-and-white patterned scarfs shown with black or whiteElsa Peretti Teardrop drop earrings clothes. Gray looks particularly appealing in fashion today, said Mr. Beene, who is working on his fall collection.
Miss Trigere said she was ''blinded'' by the bold scarfs of yellow, orange and blue.
Scarfs were wrapped over models' heads and around hips, and an oblong scarf more than five feet long had ''Tiffany'' spelled out in bold block letters. A group of Paloma's Zellige drop earringsmodels wore scarfs tied as halter-neck blouses over satin pants by Fernando Sanchez.
Some scarfs were even tied to the straps of the new handbags, including a red calfskin envelope that fastened with a T-shapedPaloma's Zellige earrings tab.
T was obviously the initial that counted, and it was woven into black canvas satchels and other shapes edged in red leather. Beige bags will be introduced later, said John Loring, Tiffany's senior vice president and design director, who supervised the accessories collection.
The store, known for its jewelry and silver, introduced its first scarfs in 1987 to celebrate its 150th anniversary. There are 35 new scarfs, in crepe de chine and chiffon, and by the end of this year, there will be almost 200, Mr. Loring predicted.

In Malaysia, the heart’s elegant atmosphere is height for a tiffany & co. Our ready site offers everybody convenient access to open an about 1,700-straight-foot gather in Malaysia’s principal. Its principal subsidiary is a first destination for additional information.Paloma's Zellige drop earringsand bangles are trademarks of tiffany & co. As the internationally notorious jeweler, recently tiffany announced tactics to our celebrated designs and advanced benefit.” The jeweler will agreement an array of prominent TIFFANY & CO. Collections, plus the world’s finest diamonds in alluring engagement rings and charms in platinum and eighteen-karat gold settings; juicy and draws tourists and residents to its dainty hotels and condominiums,” said Barbara Lim, Director of Tiffany and Company. Retail stores and boutiques in the Americas, Asia-Pacific and Europe and engages in command promotion through its subsidiary corporations. Tiffany currentlytiffany operates a depot in Suria Kuala Lumpur City Center. Tiffany & Co. operates jewelry and field retail supplies and manufactures crop through Internet, index and custom gift operations. Other operations enter consolidated fallout from ventures operated under trademarks or trade names other than TIFFANY & CO. For luxury shopping and lustrous pearls; the signature designs of , Paloma Picasso, Jean Schlumberger and Frank Gehry; watches; accessories and gifts, all of these are the best for people.

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George O'Brien, who as design director of Tiffany & Company brought modern designers like Elsa Peretti into its fold and who as home furnishings editor of The New York Times edited its first book on home design, died on Wednesday at Lenox Hill Hospital in Manhattan. He was 78.
The cause was pulmonary failure, following a heart attack suffered on Monday morning, said his sister, Nancy Krantz.
The son of a truck driver and a schoolteacher, Mr. O'Brien served as a sergeant in the Army in Japan in the late 1940's before returning to Berkeley,

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Calif., his hometown, to attend the University of California.
After graduating, he moved to New

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York, where he worked in the publications department of the Museum of Modern Art in the 1950's before joining The New York Times. He served as the paper's home furnishings editor from 1961 to 1964. The next year, Mr. O'Brien edited "The New York Times Book of Interior Design and Decoration," which featured homes that he had published in The Times Magazine before he left the paper to become the modern living editor of

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Playboy in 1965.
By 1967, however, Mr. O'Brien had become disenchanted with dispensing design advice amid centerfolds and sex tips. Instead, he made another abrupt career move, succeeding his former companion, Van Day Truex, as the director of design and development of Tiffany.
Mr. O'Brien retired from Tiffany in 1978, and, not surprisingly, was replaced by Mr. Truex. He then worked as a freelance writer and editorial consultant for The New York Times. Mr. O'Brien was also a design consultant for private clients and organizations like Britain's National Trust, for which he created a collection of home furnishings and accessories based on antiques in historic English houses.

Mitsukoshi, one of Japan's

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largest retail companies, plans to sell

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3.88 million shares by the end of February. If an overallotment option is exercised, the company will sell as many as an additional 390,000 shares. Based on Tiffany's closing price on Wednesday, the sale would raise about $243 million.
Tiffany and Mitsukoshi have done business together since 1972 and Mitsukoshi has been a significant shareholder since 1989,

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Tiffany said in a statement.
Mitsukoshi will use proceeds from the sale for general corporate purposes, store renovations and expansion.
Separately, Tiffany said sales at United States stores open at least a year rose 12 percent for the holiday period from Nov. 1 through Dec. 31.
Tiffany operates 130 stores worldwide, including 34 in the United States. The Zale Corporation is the largest United States jewelry retailer, based on revenue.
And Mitsukoshi Ltd., planned to sell its 12 percent stake in a public offering.